‘Genius is taking the complex and making it simplE’
- Albert Einstein -
Story Inception is an international media relations agency helping clients turn their technology breakthroughs and innovations into perception-shifting and compelling news stories for the world's most influential media outlets.
Our team of top former journalists and editors from major international media companies - including Reuters, The Guardian, The Wall Street Journal, News Corporation, and the BBC - know how to shape your story so it cuts through the noise both online and offline.
We help technology companies and university research institutes (including CRCs) land prime mainstream and sector media coverage to shape important stakeholder perceptions and create new commercial opportunities.
Our approach works because we craft and tell engaging stories as opposed to agencies who charge unjustified fees to merely transact information via press releases journalists have little to no interest in. Our newsroom experience means we know exactly what journalists look for in a story, and are experts at breaking down techspeak into stories media gatekeepers find irresistible.
We work across all time zones, servicing clients in Australia, UK, Singapore, Malaysia, US, and Europe.
Contact Story Inception: newsroom@storyinception.com
Story Inception is an international media relations agency helping clients turn their technology breakthroughs and innovations into perception-shifting and compelling news stories for the world's most influential media outlets.
Our team of top former journalists and editors from major international media companies - including Reuters, The Guardian, The Wall Street Journal, News Corporation, and the BBC - know how to shape your story so it cuts through the noise both online and offline.
We help technology companies and university research institutes (including CRCs) land prime mainstream and sector media coverage to shape important stakeholder perceptions and create new commercial opportunities.
Our approach works because we craft and tell engaging stories as opposed to agencies who charge unjustified fees to merely transact information via press releases journalists have little to no interest in. Our newsroom experience means we know exactly what journalists look for in a story, and are experts at breaking down techspeak into stories media gatekeepers find irresistible.
We work across all time zones, servicing clients in Australia, UK, Singapore, Malaysia, US, and Europe.
Contact Story Inception: newsroom@storyinception.com
Story Inception Media Coverage Success Stories
The Story Inception approach works. Check out media coverage we've secured for clients below.
Smart cars can now see around corners... and through buildingsiMOVE CRC/University of Sydney/Cohda Wireless: Australian scientists make a massive breakthrough showing how smart cars can see people around corners and even through buildings, as well as dodge running pedestrians and errant joggers using an emerging technology called cooperative perception. Appeared nationally and internationally including Microsoft.com, Herald Sun, Daily Telegraph, News.com.au, Courier Mail, Radio 3AW, and ABC Radio. Estimated 975m online readership and 1.2m coverage views.
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Australian cricket team uses missile guided tech to improve bowlingACU Mary MacKillop Institute for Health Research: The Australian cricket team resorts to guided missile technology to reduce fast bowler injuries as they seek to beat England. Appeared in Australia and internationally including ABC Radio National, The Guardian, The Times, India TV, Reuters, and Yahoo. More than 1 billion online readership with 1.56m online coverage views.
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Hi-tech cars could reduce
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