Story Inception
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‘Genius is taking the complex and making it simplE’

- Albert Einstein -

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Story Inception is an international media relations agency helping clients turn their technology breakthroughs and innovations into perception-shifting and compelling news stories for the world's most influential media outlets.
 
Our team of top former journalists and editors from major international media companies - including Reuters, The Guardian, The Wall Street Journal, News Corporation, and the BBC - know how to shape your story so it cuts through the noise both online and offline.
 
We help technology companies and university research institutes (including CRCs) land prime mainstream and sector media coverage to shape important stakeholder perceptions and create new commercial opportunities. 
 
Our approach works because we craft and tell engaging stories as opposed to agencies who charge unjustified fees to merely transact information via press releases journalists have little to no interest in. Our newsroom experience means we know exactly what journalists look for in a story, and are experts at breaking down techspeak into stories media gatekeepers find irresistible.

We work across all time zones, servicing clients in Australia, UK, Singapore, Malaysia, US, and Europe.

Contact Story Inception: newsroom@storyinception.com​

Story Inception Media Coverage Success Stories

The Story Inception approach works. Check out media coverage we've secured for clients below.
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Smart cars can now see around corners... and through buildings

iMOVE CRC/University of Sydney/Cohda Wireless: Australian scientists make a massive breakthrough showing how smart cars can see people around corners and even through buildings, as well as dodge running pedestrians and errant joggers using an emerging technology called cooperative perception. Appeared nationally and internationally including Microsoft.com, Herald Sun, Daily Telegraph, News.com.au, Courier Mail, Radio 3AW, and ABC Radio. Estimated 975m online readership and 1.2m coverage views.
See full coverage here
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 Australian cricket team uses missile guided tech to improve bowling​ 

ACU Mary MacKillop Institute for Health Research: The Australian cricket team resorts to guided missile technology to reduce fast bowler injuries as they seek to beat England. Appeared in Australia and internationally including ABC Radio National, The Guardian, The Times, India TV, Reuters, and Yahoo. More than 1 billion online readership with 1.56m online coverage views.
See full coverage here
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Hi-tech cars could reduce
crashes by 80%

iMOVE CRC/University of Melbourne/ITS Australia: Smart cars capable of talking to other cars and road IT infrastructure could reduce crashes by almost 80%. Media coverage in Australia and internationally including Herald Sun, Daily Telegraph, ABC Radio, Courier Mail, and Traffic Technology Today. More than 133m online readership with 227,000 online coverage views.
​​See full coverage here

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EMAIL  newsroom@storyinception.com
PHONE  +61 416 148 541

2021 Story Inception Media Relations